Latest brief
From Brief 08 · OCTOBER 6, 2026 · 1 min read
They read the summary first.
A lot of customers don't read your reviews anymore. Search for a business and a few lines often sit at the top, summing up what customers say. Ask an AI who to call and the same kind of summary comes back. Customers read that first, and some never get past it.
· · ·
The Verdict
Ask an AI why somebody shouldn't hire you. A summary tends to smooth complaints over, so ask for them directly.
If the answer is true, read it out at the next crew meeting.
If it isn't, ask again. Ignore anything that changes from one answer to the next. Whatever keeps coming back came from somewhere, so ask where, and fix it this week if the source is yours.